With fewer than 100,000 subscribers, it's nearly impossible for Helio to go up against titans like AT&T and wireless giants for exclusive handset, service and content launch deals. That's important because one of Helio's biggest business hurdles as a "virtual" operator-it resells access to Sprint's network-is competing with the big U.S. So while most carriers compete with pretty much the same lineup of Because Helio custom-built it with device manufacturer Pantech, it won't be showing up on shelves at The company's mobile Web portal features built-in search tools forīut Ocean's most unique feature-which might help Helio the most-is its uniqueness. And its fast "third-generation" Internet access is an important feature for an entertainment-focused service like Helio. It supports an expansion card for "side-loading" media like MP3s and movies. Its user interface is quick and intuitive. The Ocean is a solid phone for content-hungry consumers. It also avoids the multi-touch text system that requires some phone users to press a single key multiple times to write a single letter, or the need for flawed, predictive-typing systems. The design addresses complaints that the buttons are too small and too close together on QWERTY smart phones like Palm's Treo or Research in Motion's BlackBerry. Ocean's software effortlessly switches the display from portrait to landscape mode, depending on which keypad is in use. The phone's dual sliding keypad design is nifty: Slide out a standard number pad from its heel for dialing, or a large, QWERTY keypad from its left side for text messaging or speedy Web browsing.
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